Post by account_disabled on Mar 4, 2024 0:10:55 GMT -8
The latest and greatest from Moz. Surface actionable competitive intel New Feature Moz Pro Surface actionable competitive intel Log in Save with MozCon Early Bird tickets. Prices go up on March Register now Mobile abbec Talia Wolf By Talia Wolf August Responsive Design is Killing TwoThirds of Your Conversions. Heres How to Fix It. User Experience UX Mobile SEO The authors views are entirely their own excluding the unlikely event of hypnosis and may not always reflect the views of Moz. Allow me to start with a quick summary of this article.
Theres a gap in conversions between desktop and Greece Mobile Number List mobile because mobile websites suck and were all doing it wrong. Now that Ive gotten that out of the way Ill explain why and what needs to be done to fix this. At its essence responsive design is supposed to make a crossdevice world a more seamless experience by adapting your desktop design to a smaller mobile screen. Unfortunately condensing all that desktop content into such a small screen has the exact opposite effect its actually causing huge loss in conversion rates. But how irrelevant content for onthego visitors. Built with a desktop user in mind a mobile visitor who has different intentions and a different state of mind may not find what theyre looking for and leave your site feeling frustrated and confused. This is the source of your huge loss in conversions.
This isnt to say you should abandon responsive design altogether. Rather you must think more specifically about the mobile web experience and the mobile visitors state of mind instead of simply transferring the desktop design to a mobile one. To develop a useful responsive mobile experience we must do two things Most importantly consider why a mobile customer has come to your site And understand their intent. Here are metrics you should follow to understand your mobile visitors better. These two parameters will help determine what you need to highlight remove or optimize.
Theres a gap in conversions between desktop and Greece Mobile Number List mobile because mobile websites suck and were all doing it wrong. Now that Ive gotten that out of the way Ill explain why and what needs to be done to fix this. At its essence responsive design is supposed to make a crossdevice world a more seamless experience by adapting your desktop design to a smaller mobile screen. Unfortunately condensing all that desktop content into such a small screen has the exact opposite effect its actually causing huge loss in conversion rates. But how irrelevant content for onthego visitors. Built with a desktop user in mind a mobile visitor who has different intentions and a different state of mind may not find what theyre looking for and leave your site feeling frustrated and confused. This is the source of your huge loss in conversions.
This isnt to say you should abandon responsive design altogether. Rather you must think more specifically about the mobile web experience and the mobile visitors state of mind instead of simply transferring the desktop design to a mobile one. To develop a useful responsive mobile experience we must do two things Most importantly consider why a mobile customer has come to your site And understand their intent. Here are metrics you should follow to understand your mobile visitors better. These two parameters will help determine what you need to highlight remove or optimize.